Blinking × OneBonsai Gulf
A proposed strategic partnership to reposition Blinking as an AI-powered identity intelligence platform, prepare it for international expansion, and represent it commercially across the GCC.
Two companies. One credible path into the Gulf.
Blinking has built a strong technology platform for identity verification, biometric onboarding, KYC, AML and fraud prevention. OneBonsai Gulf has built the regional presence, commercial infrastructure and relationship network to place that technology in front of the organizations that need it. We propose combining the two — under a partnership where Blinking is repositioned, marketed and sold as an AI-powered identity intelligence platform, built for the standards of GCC banks, healthcare providers, aviation companies, gaming operators and government institutions.
Ivan Milicevic Grey
Technology Executive · Business Builder · GCC Market Connector
Born in Serbia in 1986 and Montenegrin by heritage, Ivan studied at Oxford University. Almost two decades in enterprise IT, business transformation and international expansion converge today in one focus: building companies and commercial operations from the ground up.
"Ask Ivan — he probably knows a guy."
Led the transformation of virtually every core system — data centres, CRM, ERP, cybersecurity — at one of Western Europe's largest casinos.
Helped grow the company from ~10 to ~250 people, supporting new offices across Austria, Malta, South Africa, Mexico, Uruguay and Paraguay. Later contributed to technology projects for the Red Cross and the European Parliament.
Repositioned and rebranded the company, built its commercial strategy and sales capability, and expanded activity beyond the Belgian market.
Within the first year, built a relationship network extending from members and representatives of ruling families across the seven Emirates to C-level executives of major regional and international companies.
The regional arm of a Belgian DeepTech company — built for the Gulf.
OneBonsai Gulf is an Abu Dhabi-based technology and business transformation company. We are the regional sister company of OneBonsai, a Belgian DeepTech company specialising in Artificial Intelligence, immersive technologies, advanced simulation and digital transformation — and we carry that same engineering foundation directly into the UAE and the wider GCC, combined with regional market knowledge, an active relationship network and a working commercial team.
We already sell an all-in-one platform for a partner company. This is our operating model, not a pilot.
The commercial model proposed for Blinking is not new to us — it is how our business development team already operates today for another external partner.
The Gulf is accelerating digital trust. Few credible partners are positioned to sell into it.
Governments, banks, financial institutions, healthcare providers, aviation companies and gaming operators across the GCC are accelerating digital transformation while facing increasingly demanding security, compliance and data-protection requirements. Secure onboarding, identity verification, fraud prevention and regulatory compliance sit at the centre of that shift — and Blinking's platform addresses all of it directly.
Four phases. Brand readiness before a single sales call.
Before Blinking is introduced to the GCC market at scale, we strengthen how it presents itself — then launch publicly, then sell.
Rebuild Blinking's website, brand book and core positioning — repositioning the platform as AI-powered identity intelligence, not a generic KYC tool.
- Website redesign & SEO/AEO
- Brand book & visual identity
- AI-forward messaging
- LinkedIn & employee branding
Develop detailed, sector-specific use cases and rebuild sales materials so every conversation starts from a concrete business problem, not a generic pitch.
- Banking, healthcare, aviation, gaming & more
- Corporate decks & proposal templates
- Product sheets & video
Launch the partnership publicly through both organisations' networks — positioning Blinking as a trusted international provider with a credible regional partner.
- Coordinated announcements
- Executive interviews
- Educational & solution content
Activate our business development organisation to represent Blinking commercially, with structured training and a dedicated weekly cadence.
- 8-person BD team, 2 days/week
- GCC + selected international markets
- Transparent pipeline reporting
Before we sell Blinking, we rebuild how Blinking is seen.
Blinking's external identity should reflect the quality and commercial potential of its technology — in language business and technology leaders respond to, without losing the technical credibility compliance and security professionals expect.
Biometric matching, liveness detection, document validation, fraud-pattern recognition and risk scoring are described and demonstrated as AI capability, not background features — across the website, brand book, LinkedIn, sales decks and use cases built in this phase.
Clearer platform explanation, stronger navigation, and better discoverability for search engines and AI research tools.
Logo usage, colour, typography, iconography, imagery, templates and video — one framework, every market.
Positioning and proof points that present every Blinking product as AI-powered, for compliance and technology buyers alike.
A consistent, credible presence — the company, and every person in it.
We build a structured social media presence and significantly strengthen Blinking's LinkedIn positioning, then extend that same consistency to individual employees — while everyone keeps their own personality and voice.
Every touchpoint rebuilt.
Existing marketing and sales materials are reviewed and rebuilt where necessary — including corporate presentations, product sheets, solution overviews, proposal templates, sales documents and event materials.
- Corporate presentations & product sheets
- Proposal templates & sales documents
- Event & conference materials
- Video content — website, LinkedIn, sales calls, campaigns
- Digital advertising campaign assets
Not a general KYC platform — a precise answer for every sector.
Each use case is adapted to GCC regulatory considerations, Arabic-language requirements, local customer journeys and integration needs.
One coordinated launch — not a soft announcement.
Once the website, positioning, use cases and core materials are ready, we launch a focused campaign presenting Blinking as a trusted international technology provider, supported by a credible regional partner with local delivery, commercial representation and market access — distributed through both organisations' networks.
Joint messaging released together across both organisations' channels and networks.
Interviews, LinkedIn content and solution demonstrations that build credibility, not just reach.
Targeted engagement with selected prospective clients — building awareness and qualified conversations at once.
An eight-person team, two focused days a week, one pipeline.
Once the market-readiness phase is complete, OneBonsai Gulf activates its business development organisation to represent Blinking's products directly — trained on the platform and operating through a dedicated commercial cadence.
- Market mapping & target-account identification
- Lead generation & direct outreach
- Relationship development & initial qualification
- Meeting organisation & product presentations
- Technical demonstration coordination
- Proposal development, negotiation & closing support
We maintain an organised pipeline and provide transparent reporting to Blinking on prospects, meetings, opportunities, client feedback, commercial progress and market intelligence — on an ongoing basis, not only at milestones.
The GCC first. A wider bench behind it.
Relationships that shorten the distance to a decision-maker.
In addition to the structured activity of the sales team, Ivan personally uses almost two decades of relationships across gaming, banking, finance, healthcare, aviation, technology and government-related environments to identify and approach the right decision-makers directly.
Since establishing operations in Abu Dhabi, that network has extended from members and representatives of ruling families across the seven Emirates to C-level executives of major regional and international organisations — built through consistent visibility, personal engagement and a relationship-led approach.
The conversations have already started.
Ahead of this proposal, Ivan has already held preliminary conversations with decision-makers at leading regional institutions — organisations well matched to Blinking's identity verification, onboarding and fraud-prevention technology.
Gaming has been permitted in the UAE since this year, opening an entirely new regulated vertical for identity verification, age verification and responsible-gaming controls. Ivan has already engaged directly with members of the UAE Gaming Board, positioning Blinking to enter this vertical from day one.
Nothing moves without you.
That is the operating principle, not a courtesy. Every piece of positioning, every use case, every campaign message and every commercial decision is developed in consultation with Blinking. No content is published, no prospect is approached and no commitment is made without Blinking's review and sign-off first.
Let's build Blinking's next chapter in the Gulf.
Our objective is a credible, sustainable position for Blinking in the GCC — supported by professional marketing, local market understanding, consistent business development and direct access to relevant decision-makers.
Agree the partnership scope and Phase 01 timeline together.
Bring both teams together to align on brand, positioning and priorities.
Start the brand, AI-positioning and market-readiness sprint.